Marketing and e-Marketing

In it’s very general sense Marketing means a business entity’s act of conveying a business message to its existing or potential customers with a view to promote its brand or sales.

With the advent of Internet and Digital Communication it’s become possible for businesses to convey their messages online. This is known as e-Marketing.

Different methods of e-Marketing

Computers and their connection to one another – Internet, provide a new medium of communication. The innovative use of this medium is limited only by human imagination. The Internet users will keep inventing new ways of online communication and businesses will keep using those for new and improved methods of online marketing.

Currently following are some of the commonly known ways and methods of e-Marketing:

SEM – Search Engine Marketing

As the Internet users keep adding all types of content in the form of web pages, Search Engines keep collecting that information by crawling through the web pages and indexing them in the form of searchable databases.

People looking for information search these databases using keywords and relevant phrases. This opens a whole new world of communication. A way of being found by and communicating with targeted audience worldwide by placing content on web pages that is relevant to the words and phrases those people are searching for. This method of conveying business information is known as Search Engine Marketing or SEM.

SEM can take two different forms:

Organic Search

These are the results or web page links displayed by a Search Engine in response to a search by a visitor. If the visitor clicks any of these entries, the concerned website gets a visitor without paying for it.

PPC – Pay-Per-Click

Search Engines make money by displaying paid Ads on the SERPs (Search Engine Results Page) along with the organic results. The advertisers do not pay for just displaying the Ad, rather they pay only if the visitor clicks on an Ad and is taken to that advertiser’s website, hence Pay-Per-Click. It’s the primary source of a Search Engine’s revenue.

Contextual Advertising

Contextual Advertising means displaying Ads on a web page that are relevant to the subject and content of that page. Unlike PPC Contextual Advertising Service is also provided by non-Search-Engine advertising networks. However, Google Display Network is the largest player. Contextual Advertising is usually paid for the number of impressions served, commonly known as CPM – Cost-Per-Thousand (impressions).

Online Advertising

It refers to that part of banner and text Ads that is neither driven by keywords nor served as relevant to the page content. This form of advertising is usually used for branding purposes, i.e. to create brand awareness.

CPA – Cost-Per-Acquisition

Many online businesses encourage web publishers (website owners) to advertise their products or services for a commission. If a visitor clicks on such an Ad, goes to the advertiser’s website and actually makes a purchase (hence, customer Acquisition) then the advertiser pays a commission to the publisher. This commission can be a fixed amount or, as in most cases, a certain percentage of the relevant sale’s revenue. In most cases the commission ranges from 6 to 15 percent.

CPA is popularly known as Affiliate Marketing.

PR – Press Release

It’s the strategy of disseminating Ads in the form of News items using different Press Release web portals. This area of e-Marketing has seen considerable growth in the past few years.

Social Media Marketing

It means the use of social networks like Facebook, Twitter and LinkedIn etc. to broadcast business messages and to reach potential customers.

What e-Marketing method offers the highest ROI?

It’s the most asked question; however, there is no definite answer. Choice of the most appropriate method depends on many factors including but not limited to:

  • The products and services being promoted.
  • Current level of brand awareness.
  • The target audience.
  • Available budget.
  • Essential time frame.
  • What’s the real goal? Creating brand awareness or generating immediate sales?

What We Do

  • We listen to you and thoroughly understand your business; your goals and your limitations.
  • We analyze every relevant factor very carefully.
  • We devise a pragmatic e-Marketing plan that is calculated to deliver the highest possible ROI.
  • We implement the plan with expert attention to every detail.
  • We keenly monitor the performance and keep fine-tuning the campaign every step of the way.
  • We deliver results and build long lasting relationships.
  • Please contact for a FREE and No Obligation consultation.